China Declares War on Apple

The Chinese won’t be seeing Xi Jinping’s iTunes Movie Pick of the Week anytime soon.

China’s shutdown of Apple’s iBooks Store and iTunes Movies is its first major move as act of war on Apple. We created this video in November 2014 as we anticipated the Apple shutdown. The problem is simple. The Cloud is the center of everything. But, in Chinese, the characters for China read “The Center of Everything”. And The Party is at the center of The Center. So a cloud-centric world means an existential struggle. This shut down is their latest attempt to control access to the cloud. But universal cloud access is the key to China’s growth. What now? There is no cookie cutter solution. Watch China Declares War on Apple to understand what will happen next.

No need to go it alone. Let us navigate the future with you, it’s what we do best. Contact us to ensure that your stakeholders are on the value end of this once-in-a-century tectonic shift.



China Declares War on Apple from Francis McInerney on Vimeo.